More – than – Jackets
"175 billion items of clothing are made every year. 50 billion go straight to landfill, and another 50 billion go to landfill after not selling."
Written by Ed Vickers
Founders Becky and Huw hugged before they ever spoke. Strange behaviour they put down to their instant ‘good energy’. Lucky for us, this good energy sparked more than a romance, but a co-obsession with Workman’s jackets. One’ sold in limited runs, made to last 10, 20, 100 years.
These guys couldn’t give two hoots about fast, furious, big-batch fashion. That’s why they stripped it all back by only making three sets of 300 jackets a year. When they’re gone, they’re gone. This slow and steady model allows them to stay laser-focused on making the very best jacket in the world, while cutting out all the wastage produced in large production runs.
We applaud their dedication and care for one product. Power to the small and interesting.
Check them out paynterjacket.com.