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Socking it to homelessness.


Jollie's is a more - than - profit sock brand supporting your local shelter.
Wear a pair, Share a pair.


Our Plan


• Make exceptional socks
• Generate sock donations for local Shelters
• Create work opportunities for those transitioning out of homelessness - Coming Soon.


Our Story


Founder, Ed, started Jollie's after becoming increasingly uneasy about walking past people sleeping rough and not knowing what to do. After volunteering at a local Shelter and chatting to some of the visitors, Ed saw a need he could meet. Socks!

Fresh socks might not seem like a life-changer but for those walking the streets day and night foot health is essential. Unlike other items of clothing, socks are rarely donated to homeless shelters and fly out the minute they’re given.

Local Shelters responded immediately to the idea of receiving boxes of good quality socks and so Ed started designing and came up with a socially focused brand that gives away sustainable sock donations off each pair of Jollie's sold.

Wear a pair, Share a pair.


Be in touch!


Our Team


Ed Vickers (Dr Jollie)

Founder and Director

Jeff Han

Operations manager

General Jolliness