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Sock it to homelessness.


With every pair bought, a pair is given to a local shelter.

Wear a pair, Share a pair.


In a nutshell


The Mission


• Make great socks.
• Send sock donations to Shelters.
• Keep out of trouble.


Our Story


Our Ed started Jollie's after becoming uneasy about walking past people sleeping rough and not knowing what to do. After chatting to some of the visitors at a local Shelter, he saw a need he could meet. Socks.

Fresh socks might not seem like a life-changer, but for those walking the streets day and night foot health is essential. Turns out, socks are the most needed but under-donated items of clothing shelter's receive.

So Ed got out his crayons, designed some socks, found a friendly factory and spent his student loan on the first run of stock. He started selling to anyone interested. Friends, family, cat and dog. And for every pair he sold, he donated a pair to a shelter.

That was 2012. We've now built a family of wearers and sharers donating thousands of pairs to over 50 shelter's nation-wide.

The story has really just started. We'd love you to join us.


Say hello.


General Jolliness